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We all need a strong network around us, whether in a personal or professional manner. The problem is, that often we hear our clients say, "I hate networking". It's true that some forms of networking can feel unnatural or like a sales pitch, but that doesn't have to be the case.

At Robin Lodge Associates we practice what we preach, and are constantly endeavouring to expand our networking manner, not just for our benefit but for our clients too. With that in mind, we've put together some pointers to keep in mind when thinking about expanding your network:

• Don't just think about what you can get, but what you can give - although it's natural to have the mindset of "what can I get from my network", it's important to remember that the purpose of having and developing a strong network is not quick gains. Whether it be a new point of view, your unique skill set or knowledge on a topic, you'll have something to offer. Taking this approach to networking makes it less self-serving and more beneficial in the long run.

• Focus on what you can learn - rather than looking at what materialistic gains you can make from networking (new clients, improved revenue, etc.), think about what new knowledge you can find. Everyone is different, but you can control the motivational focus you bring to networking - aim to boost the knowledge and skills that help you succeed in your job.

• Look for events that are outside the box - as mentioned earlier, networking in of itself is not for everyone, especially if you're an introvert and don't gel with the standard sorts of events available. However, we've seen and attended many events that offer something different: go-karting, seminars golf and squash events are productive, fun and help provide a common interest for conversation starters.

Like with anything in life, the mentality we have going into networking can have a massive impact upon the effort we put into it and equally, what we get out of it. Try to keep these pointers in mind the next time you go networking or an opportunity arises; the best way that you'll understand the value of networking is when you experience it for yourself. Need a hand finding some events or want to see those we're attending? Get in touch and we'll be more than happy to help.

Until next time.